Direct Mail Fundraising Tip of the Week (#46) by np360consult | Nov 15, 2012 | Direct Mail Fundraising, Nonprofit | 0 comments After you write your letter, put it aside for a while. Come back to it the following day (or week) when you have a fresh perspective. Then edit it in brutal fashion. Cut every unnecessary word. This will result in a much stronger appeal. Share this:TweetEmail Submit a Comment Cancel replyYou must be logged in to post a comment.