Your direct mail fundraising copy shouldn’t be about you.  As much as you might want to show donors how amazing your organization is, all the great you’ve done in the world, and what your future goals are . . . don’t.

Instead, share a compelling and urgent need with your donor.  Then show her how she is the answer.  How she has the power to create life-saving change for someone in need.  And how you can’t accomplish anything without her.