by np360consult | Dec 27, 2012 | Direct Mail Fundraising, Nonprofit
There are many ways to evaluate your fundraising performance. Response rate. Average gift. Cost per dollar raised. Cost per donor. Those are all important metrics to track. But the one you should focus on more than any other is Long-Term Donor Value (LTDV). LTDV...
by np360consult | Dec 20, 2012 | Direct Mail Fundraising, Nonprofit
Blank outer envelopes tend to outperform envelopes with teaser copy or images. You don’t have to clutter your appeal envelopes with all sorts of teaser copy. Sure, test teasers. But you’ll do just as well – if not better – by simply mailing...
by np360consult | Dec 13, 2012 | Direct Mail Fundraising, Nonprofit
Multibuyers is the term used to identify donor prospects that appear on multiple rental lists in the same list buy. These prospects are like hidden gold in your rental list mix! Multibuyers are highly responsive to direct mail offers (that’s why they’re...
by np360consult | Dec 6, 2012 | Direct Mail Fundraising, Integrated Fundraising, Multi-Channel Fundraising, Nonprofit
Managing your fundraising programs in silos is a recipe for failure. Donors don’t live in silos. They don’t behave in a predictable manner. Donors might see your mail, hear you ad on the radio, attend an event and then make a contribution online. So...
by np360consult | Nov 29, 2012 | Direct Mail Fundraising, Nonprofit
Avoid looking like junk mail by using a live bulk rate stamp instead of an indicia on your mail. The stamp adds minimal additional cost and could significantly lift your response and income. Share...
by np360consult | Nov 22, 2012 | Direct Mail Fundraising, Nonprofit
Your direct mail fundraising copy shouldn’t be about you. As much as you might want to show donors how amazing your organization is, all the great you’ve done in the world, and what your future goals are . . . don’t. Instead, share a compelling and...
