by np360consult | Jul 3, 2012 | Direct Mail Fundraising, Fundraising, Integrated Fundraising, Leadership, Major Gifts, Multi-Channel Fundraising, Nonprofit, Online Fundraising, Planned Giving
With competition for donors and charitable dollars at an all-time high, and the economy still keeping many donors on the sidelines, it’s more important than ever to focus on getting things right. These 63 fatal fundraising mistakes can have significant negative...
by np360consult | Jun 27, 2012 | Direct Mail Fundraising, Integrated Fundraising, Nonprofit, Online Fundraising
Is your new donor acquisition strategy working? How do you know? What’s your measure of success? If you want a strong Fall acquisition season this year, your prime planning time is right now. Acquisition is challenging enough in a good economy. In...
by np360consult | Jun 15, 2012 | Direct Mail Fundraising, Integrated Fundraising, Multi-Channel Fundraising, Nonprofit, Online Fundraising
The Direct Marketing Association (DMA) released findings from a new study today showing that direct mail (and phone outreach) still deliver significantly higher response rates than digital (specifically e-mail) campaigns. Note: Importantly, this study and the findings...
by np360consult | Jun 7, 2012 | Direct Mail Fundraising, Integrated Fundraising, Multi-Channel Fundraising, Nonprofit, Online Fundraising
Every time you put mail into the mailstream, you should send a coordinated e-mail blast. The integrated (timing, theme and message) approach will help you reach more donors and generate more net revenue than just sending direct mail by itself. Share...
by np360consult | Mar 29, 2012 | Direct Mail Fundraising, Integrated Fundraising, Multi-Channel Fundraising, Nonprofit, Online Fundraising
Donors don’t behave in silos. They consume media via e-mail, print, TV, radio, mobile, social media and face-to-face. And recent studies suggest that in many cases, they consume multiple media at once. Direct mail, because it still captures the majority of...
by np360consult | Feb 7, 2012 | Direct Mail Fundraising, Integrated Fundraising, Major Gifts, Multi-Channel Fundraising, Nonprofit, Online Fundraising
What’s a middle donor? And how do we market to them? How are they different from the rest of our donors? I’ve been answering these questions a lot lately. At conferences, in person and even on LinkedIn. Seems a lot of organizations are starting to take...
