Direct Mail Fundraising Tip of the Week (#10) by np360consult | Mar 8, 2012 | Direct Mail Fundraising, Major Gifts, Nonprofit | 0 comments Handwriting increases performance. Ink on paper (especially blue ink) does wonders for improving results. The added personalization and authentic feel handwriting provides can help increase both response rate and average gift. Share this:TweetEmail Submit a Comment Cancel replyYou must be logged in to post a comment. This site uses Akismet to reduce spam. Learn how your comment data is processed.