Direct Mail Fundraising Tip of the Week (#37) by np360consult | Sep 13, 2012 | Direct Mail Fundraising, Nonprofit | 0 comments Test just an open ask (instead of a static ask or calculated asks based on past gift history) to your middle donors. This frequently results in better overall revenue and more frequent upgrades from middle donors. Share this:TweetEmail Submit a Comment Cancel replyYou must be logged in to post a comment. This site uses Akismet to reduce spam. Learn how your comment data is processed.