Direct Mail Fundraising Tip of the Week (#40) by np360consult | Oct 4, 2012 | Direct Mail Fundraising, Nonprofit | 0 comments Use the word “you” early and often in your letter copy. It is a powerful way to connect with your donor. Use the word “I” to make your letter more personal and real. Avoid using “we,” “our,” or “us,” as they give your letter a more institutional feel. Share this:TweetEmail Submit a Comment Cancel replyYou must be logged in to post a comment. This site uses Akismet to reduce spam. Learn how your comment data is processed.